
The Masters Tournament is one of the most prestigious golfing events in the world, attracting thousands of high-net-worth individuals to Augusta, Georgia. As a result, private jet companies are going all out to provide their top clients with luxurious hospitality experiences that go beyond just flying them to and from the event.
The Rise of Luxury Hospitality
In recent years, private jet companies have shifted their focus from simply providing transportation services to offering a range of luxury hospitality experiences. This includes renting mansions to create branded pop-up clubs, hiring Michelin-star chefs and well-known mixologists, hosting nightly parties with the biggest names in golf, and vying to attract top players and announcers as headliners.
NetJets Takes Center Stage
As the industry leader, NetJets is setting the bar high for luxury hospitality. The company expects more than 775 flights into and out of Augusta during Masters week, marking a 35% to 40% increase from last year. To cater to its top clients, NetJets has set up branded pop-up clubs and is hosting nightly parties with golfing legends like Jim Nantz.
Vista Global’s Vista House
Vista Global, the parent company of VistaJet and XO, is also pulling out all the stops. The …






