
Best Buy Appoints Jason Bonfig as New CEO, Replacing Corie Barry
Best Buy has announced that Jason Bonfig, the company’s chief customer, product, and fulfillment officer, will succeed Corie Barry as the retailer’s CEO on October 31. This change in leadership comes as the company attempts to break a run of stagnant sales and capitalize on the growing trend of artificial intelligence-enabled mobile phones and laptops.
Background and Experience
Bonfig, 49, has been with Best Buy since 1999, starting as an inventory analyst and rising through the ranks. He will become the company’s sixth CEO and join the board of directors. Barry, who has been CEO since 2019, will stay on as a strategic advisor for six months after stepping down. She is the second-longest tenured CEO in the company’s history, after founder Dick Schulze.
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Leadership Change and Future Outlook
The leadership change comes at a time when Best Buy is trying to get back to meaningful sales growth. According to Barry, the company is seeing “an upward swing of momentum” as customer and employee metrics improve, and it enters a stage where artificial intelligence has begun to reshape the …






