ShipStation Global has named Mark Honeyben as its new SVP and Managing Director of Europe, tasking him with leading the company’s brands across the region, including Metapack, ShipStation and Packlink. He will be based in London.
Honeyben joins from Amazon, where he spent over 16 years in executive roles. Most recently, he served as Director for the UK and Europe, overseeing retail commercial and supply chain operations. He drove AI adoption across the business, delivering significant operational savings at scale.
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Earlier in his tenure, he led the UK launch of Prime Now, Amazon’s rapid delivery service. He also held the position of EU Director for Entertainment Media, managing a team of more than 140 with full profit and loss responsibility.
“Mark is exactly the right leader for ShipStation Global as we step into our next phase of growth,” said Tom Madine, the company’s CEO. “Our customers are handling an increasingly complex delivery setting and they deserve solutions with the ambition to help them stay ahead. Mark has the experience and the instincts to make sure we deliver that.”
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Honeyben called the company’s European portfolio “exceptional,” adding that its tools and intelligence can turn delivery into a competitive advantage for retailers. “I have seen first-hand what the right delivery and logistics solutions can do for a business,” he said.
The company operates a range of logistics brands, including Stamps.com, Worldwide Express and GlobalTranz. It processes billions of shipments annually, positioning itself as a key player in the small and mid-sized shipping market. Beyond shipping, its portfolio extends to freight brokerage and fulfillment services through brands like Unishippers, JEAR Logistics and BLX Logistics, offering end-to-end support from warehouse to final delivery. ShipStation Global states it aims to build the most complete end-to-end logistics platform available, with a focus on providing scalable, technology-driven solutions tailored to the needs of growing businesses.
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Honeyben’s appointment follows a period of expansion for the company, which has sought to strengthen its presence in Europe through its acquired brands. The region represents a strategic priority, given its diverse markets, high e-commerce penetration and demand for flexible, multi-carrier shipping options. By consolidating its brands under unified leadership, ShipStation Global aims to enhance collaboration, standardize best practices and accelerate innovation in areas such as automation, real-time analytics and carrier diversification.
